Tom’s Toothpaste “Natural Claims” Settlement

This class action settlement involves Tom’s of Maine and its parent company Colgate-Palmolive, over allegations about how certain toothpaste products were marketed.

What the Settlement Is About

Plaintiffs claim that Tom’s products were advertised as “natural” while allegedly containing synthetic ingredients that were not clearly disclosed.

The companies deny any wrongdoing, but agreed to settle to avoid the cost and risk of ongoing litigation.

Who Is Eligible

You may qualify if you:

• Purchased Tom’s toothpaste products
• Bought them in the United States
• Purchased between November 21, 2020 and March 6, 2026
• Bought for personal use (not resale)

How Much You Can Get

Without Proof of Purchase

• You can claim up to 1 product per household
• Payment is based on the average retail price
• Final amount may be reduced depending on total claims

With Proof of Purchase

• You can claim up to 3 products per household
• Receive a full refund of what you paid (with possible reduction if many claims are filed)

Do You Need Receipts?

• Not required, but providing proof allows for higher compensation

Deadline

• You must submit your claim by July 6, 2026

This settlement gives eligible consumers a chance to get money back for Tom’s toothpaste purchases, especially if they relied on “natural” claims. Even without receipts, you can still file a claim and receive compensation.